Will pedal for food: Students to travel coast to coast, telling America’s agriculture stories

Augusta Halle was spending part of her summer on a research project in the Bahamas when she and a friend decided to explore the entire island of Eleuthera from the seats of battered beach cruisers.

They had no way to carry enough food to keep them pedaling for the full day, so the University of Virginia student found a piece of cardboard, painted “Got Snacks?” on it, and affixed it to her backpack.

“My friend and I, we love biking, and we love eating, so those were like our two loves combined,” Halle, now a second-year student in the McIntire School of Commerce, said. “It was really incredible to see the spectrum of offerings and to have the conversations.”

Candids of Augusta Halle biking across Eleuthera and working on her bike along the way

Halle cycles across the island of Eleuthera in the Bahamas during a past research trip, on a beach cruiser barely up to the task. She and her friend solicited snacks from locals and were overwhelmed by the number of people willing to share their native foods and explain the foods’ importance to their culture. (Contributed photos)

While some Bahamians offered commercial snacks, others presented native foods connected to their island culture. Halle realized that, in many places, culture and food are inseparable.

“People welcomed us into their homes and wanted us to stay,” she recalled. “It was incredible to get a glimpse of the cultural aspects through food, and how food offers a lens into so many other aspects of life.”

She decided to replicate that research in America – not with a single day of pedaling, but 30 days, from coast to coast.

Portrait of Augusta Halle with her bike on the Lawn in front of the Rotunda

Halle, a second-year student in the McIntire School of Commerce, is focused on the future of agriculture, including how low-tech and high-tech solutions could improve yields. She and her team will stop at dozens of farms to hear from food producers. (Photo by Lathan Goumas, University Communications)

Next month, Halle and a team of college students – including two other Hoos – will set off on a 3,500-mile bicycling and storytelling adventure from Seattle to Washington, D.C., or “farm to farm, coast to capital,” as the team .

The goal of the “Roots on the Road” project is twofold: meeting with farmers to discuss the future of agriculture and closing the divide between food producers and consumers. Besides farms – where the bikers will camp and sometimes work – the team plans to pedal anywhere people peddle food, including kitchens, truck stops and farmers’ markets.

“We’re all connected to the food system in some capacity or another, whether we’re eating our breakfast or farming on the ground,” Halle said. “And we want to capture that and start a national conversation between farmers and consumers and everyone in between.”

The gulf between farmers and consumers has grown wider as the country has aged, Halle said. That’s led to a degree of what some call “agricultural illiteracy,” or a significant disconnect in understanding of how food gets to restaurants and grocery stores.

“One of my favorite statistics is that 16.4 million Americans think chocolate milk comes from brown cows,” she said. (, at least according to a 2017 survey). “It’s strange to think there are so many people unaware of where their food comes from, and we are really trying to bridge that gap.”

Celebrating Our Shared History - VA250
Celebrating Our Shared History - VA250

The 30-day journey won’t be entirely on two wheels. Team members will take turns driving the support van, and the team will pile into that van for some of the more desolate stretches. The bicycling days will cover nearly 2,000 miles. The average daily ride will be about 80 miles, with some days of 100.

“It’s a really aggressive bike ride,” she said. “At the same time, we’re hoping to accomplish a lot socially.”

Along the way, they’ll record interviews with farmers, legislators and policymakers. They’ll update their travel blog daily and photograph farmers for a portrait project. And they’ll gather material for a children’s book.

A map of the continental United States showing a cross country route from Seattle to Washington, D.C.

The route for the “Roots on the Road” tour will begin in Seattle on May 11 and end June 7 in Washington, D.C., traversing a dozen states. (Illustration by Peyton Sorah, University Communications)

“I think our greatest hope is that we can inspire kids to get more involved,” she said. “That’s because one of our biggest outputs is going to be the storybook at the end of the ride. We really hope to get more people thinking about the possibilities of the food system.”

The future of food is something Halle thinks about a lot. She was born in Southern California, but had moved to Cleveland by high school. Even though UVA isn’t known as an agricultural school, she thought the University’s focus on business and policymaking would be a fit for her research into what the next century of agriculture might hold. To her, that includes aquaculture, hydroponics, sustainable farming and the growing use of AI in agriculture.

“The integration of AI into agriculture is fascinating and so dynamic,” Halle said.

The team’s journey starts right after final exams, when Halle will load up the van and drive it to Seattle. On May 9, her teammates will fly across the country to meet her. On May 11, the trek begins. If all goes well, the final 100-mile ride will end in the nation’s capital on June 7.

“We’re not coming in with the answers. We really just want to have a conversation and put this on the map so everyone can learn from our lived experiences,” Halle said. “We want to go into this with open minds, open hearts and a willingness to work.”

Media Contacts

Mike Mather

Executive Editor University Communications