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Consumers love it when there is something to choose within the product category. Therefore Volvo, Mercedes or Volkswagen have a different brand image. An interesting question for marketing managers is how you can profile a brand in such a way that it is different from the competition. We asked Kimberly Whitler, who wrote a book on this subject. On this subject Whitler wrote the book, “Positioning for Advantage: Techniques and Strategies to Grow Brand Value.” Whitler is professor of business administration at the University of Virginia’s Darden School of Business. In addition, she worked at com...

Make sure you double check where you’re purchasing products from this holiday season. Scammers are on the prowl. Naomi Cahn, a professor at the University of Virginia School of Law, says supply chain issues have accustomed people to be more lenient when it comes to delivery times. Scammers will try to take advantage of these delay. If you are being scammed, you may not receive a package you ordered at all.  

Researchers at the University of Virginia are tracking the omicron variant of COVID-19, but there are some concerns about how fast the search is going. One doctor says data collection is running behind. Dr. Amy Mathers coordinates genomic sequencing through �鶹�ƽ�� labs, which pinpoints variants in positive COVID-19 test. Mathers says doing that takes time, causing a lag in variant tracking. “The public health effort for sequencing is reliant on labs finding positives, batching them up, labeling them, and getting them sent to the state. So that’s a lag, because they do it in batches just because...

By and large, the defendants do not have any assets, and so getting that money would be a trial in itself. The amount for punitive damages may at this point be mainly symbolic, as damage awards are often reduced by the judge, or on appeal, according to UVa School of Law professor Douglas Laycock, who specializes in damages and other related areas of the law.  

But some legal experts think it’s likely that Carson v. Makin will become an extension of Espinoza. Douglas Laycock, a University of Virginia School of Law professor and an expert on religious freedom who filed a brief in support of the parents in this case, called Maine’s argument “completely untenable after Espinoza.” “The concept of a religious institution that doesn’t do anything religious is pretty much an empty set,” Laycock says. “It’s a distinction based on a difference that doesn’t exist in the real world.”  

In 1921 the British painter and printmaker C.R.W. Nevinson declared that “The most beautiful products of the modern world are a Rolls-Royce car and a skyscraper.” Nevinson was not alone in making a connection between modern consumer products and the skyscrapers then going up in New York and other American cities. A current exhibition at the Fralin Museum of Art at the University of Virginia, “Skyscraper Gothic,” shows how Jazz Age skyscrapers with their characteristic stepped-back profiles grew, in part, from the emulation of Gothic architecture.  

(Commentary) With this sudden change in my prognosis, several persons came forward urging us to get a second opinion on alternative treatment options, checking in at the University of Virginia Neuro-oncology Center. They cited the significant cancer research on brain cancer being done by medical specialists in this critical neuro arena. We were fortunate to be able to arrange an almost immediate consultation with David Schiff at �鶹�ƽ�� Department of Neurology.  

The state of Maryland has agreements with the University of Virginia, Virginia Tech and several private laboratories to perform sequencing, Anderson said. Positive coronavirus tests are being referred to the labs for sequencing if they meet criteria that could make them likely to contain a variant, such as if the person being tested had been exposed to someone with a known variant, was reinfected with the virus or had been traveling.  

Other academics and biopharmas are looking at genetic approaches to heart disease. A team at the University of Virginia, for example, found that several naturally occurring gene variants influence the buildup of fatty plaques in blood vessels, which can lead to heart attacks or strokes. The team also found that one gene, MIA3, plays a central role in forming protective caps to stabilize plaque lesions in blood vessels.   

“War,” French politician Georges Clemenceau famously observed, “is too important to be left to the generals.” And as Philip Zelikow’s new book makes clear, peace might be too important to leave to certain politicians—and their friends. Zelikow, a University of Virginia professor with several tours in the U.S. government, has written an important book, “The Road Less Traveled: The Secret Battle to End the Great War, 1916-17.” Zelikow argues—convincingly—that there was a missed opportunity to achieve peace in the middle of what would later become known as World War I.  

Christopher Ali, an associate professor of media studies at the University of Virginia, believes these digital divides can be bridged if we empower rural communities to become their own internet providers. In his new book, “Farm Fresh Broadband,” Ali argues for a revival of the kind of New Deal-era rural electrification investments in order to connect far-flung towns with fast, reliable internet.  

The University of Virginia’s Autism Research Institute is helping people with autism learn how to drive, but they’re not getting behind the wheel. Instead, users will get behind a pair of goggles. The institute is testing headsets that make users feel like they’re in the driver’s seat. It comes equipped with a seat, steering wheel and pedals. The goggles show traffic patterns and mimic real-life driving situations.  

(Commentary) The Senf Gateway, unveiled in 1916, stands at the east entrance to the grounds of the University of Virginia. Inscribed in marble at its apex are these words, attributed to University President Edwin A. Alderman: “ENTER BY THIS GATEWAY AND SEEK THE WAY OF HONOR THE LIGHT OF TRUTH THE WILL TO WORK FOR MEN.” As a sixth-former planning to matriculate at the University the following fall, I read these lines and was stirred all the way down to my Bass Weejuns.  

To try and keep blight from spreading, �鶹�ƽ�� Blandy Experimental Farm in Clarke County is advising people not to use boxwood trimmings in holiday decorations such as wreaths and table centerpieces.  

The latest projection from �鶹�ƽ�� Biocomplexity Institute indicates COVID-19 cases through the winter will likely stay below levels reached in September, but waning immunity is becoming a key player in individual outcomes.  

(Video) Robert “Bob” Dole, who led the Republican party in the Senate for decades and was its presidential candidate, died Sunday at 98. A veteran and politician for more than 50 years, he had been suffering from lung cancer. Barbara Perry, director of presidential studies at �鶹�ƽ�� Miller Center, joins.  

(Audio) Former GOP congressman [and UVA Law alumnus] Bob Inglis used to believe climate change wasn’t real. But after a candid conversation with his children and a hard look at the evidence, he began to change his mind.  

Earlier this week, Greg Casar, joined by his partner and a few close friends, walked into the Texas Democratic Headquarters’ North Austin office and filed the documents to formally launch his first Congressional run. Waiting outside were a dozen or so supporters and Casar’s young, mainly female campaign staff, all of whom cheered when the three-time Austin council member [and UVA alumnus] emerged from the building moments later.  

The reduced sunlight can drop serotonin levels, the chemical that helps people feel happy. The changes also reduce melatonin balance, causing sleep issues. A clinical psychologist with UVA Health said these are some of the things that cause the disorder. She said the best way to get through it is by sticking to a routine. “It might be tempting to sleep in, change your sleep habits. And I encourage people you know, get up the same time of day that you always use to. If you work out, keep working out, exercise is a great strategy to help because we know that increases serotonin,” said Dr. Kim Pe...

Human lives and memory get embedded in landscape, like fossils, and usually it’s only a matter of time before they’re uncovered, interpreted, contested. “The ways in which we shape landscapes or the ways in which landscapes shape us, that’s all tied to memory and in terms of how we engage in that landscape,” said Allison James, who is a lecturer at the University of Virginia School of Architecture and works in cultural landscape preservation. “So when we’re engaged in a particular landscape, especially a historical landscape, that helps us to understand the present.”